INGLEWOOD, CALIFORNIA – AUGUST 03: EDITORIAL USE ONLY. NO BOOK COVERS. Taylor Swift performs onstage … [+] during „Taylor Swift | The Eras Tour“ at SoFi Stadium on August 03, 2023 in Inglewood, California. (Photo by Emma McIntyre/TAS23/Getty Images for TAS Rights Management)
Getty Images for TAS Rights ManagementTaylor Swift has never had a difficult time making money, but 2023 is turning out to be perhaps her biggest year yet when it comes to her earnings. The superstar’s bank account is growing rapidly, and one new report states that her concert tour may not only make her a much richer woman, but perhaps increase her net worth several times over.
The Washington Post claims that when all is said and done, Swift might earn an incredible $4.1 billion from her The Eras Tour. That sum takes into account the millions she makes per night on the trek for performing, as well as sales of merchandise, which are also especially high.
That figure was sourced from Peter Cohan, an associate professor of management at Babson College, a well-known business institution outside of Boston, MA. It is much higher than many other predictions, and it is important to remember that it is just that—a prediction. What exactly the singer will earn from the venture when it concludes in more than a year may never be fully understood.
Cohan’s projection is based on the assumption that Swift will continue to make 85% of all the revenue generated by The Eras Tour. The Washington Post states that average ticket prices for the singer’s shows come to $456, and when that number is multiplied by the many thousands of fans who attend each concert, it’s easy to see how the money adds up quickly.
Swift is currently on a short break from her The Eras Tour after recently wrapping her U.S. stretch of shows and a handful of concerts in Mexico. Next she travels to South America, and then she picks it up again after the holidays in Europe and Asia. The Eras Tour is currently slated to run into November 2024, with the star returning to America for another several concerts before it’s all over.
While Swift could earn more than $4 billion from The Eras Tour, the total economic impact of the venture will be much, much higher. In the U.S. alone, the first leg of the trek reportedly contributed a remarkable $5.7 billion to the country’s economy. That figure should climb significantly when taking into account all the nations Swift will visit.
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